I once heard a woman yell “Where are they hiding ALL THE MONEY?!” I can assure you she was a MESS IN A DRESS and it was painful and hilarious all at the same time. If you ask me, it’s a pretty damn good question! And if you have the answer don’t hesitate to contact me with its longitude and latitude.
That brings me to more of the ugly feelings (like desperation and wanting) that can come up when promoting yourself and your DIY PR. Listen, we’ve ALL made like 50 million mistakes in this life that has left us all feeling like “Where the HELL is MINE?”
We ALL get it, but be careful my friend.
If you’re bringing your desperation to the table with your DIY PR and are here to GET, GET, and GET some more…you will be met with some resistance by your audience. Wait? What did I just say? Aren’t we all here to get a lot of stuff and money before we die? Sure we are!! But if you come across to your audience like a greedy Scrooge/ Grinch/ Lex Luthor type you can cue the crickets when it comes to the growth of your audience.
- YOU’RE IN IT TO GET SOMETHING – If you want to turn off your audience then let them see you sweat trying to get clients, sell your product, or get validation for your project. Slow down and stop trying to sell them something… or talking about yourself… or selling some more… or pointing out your flaws…or complaining about how no one is buying your album. Stop having an open running dialogue about your fear and pain around your project to get cheap pep-talks or sympathy. Desperation is a bitch and it stinks to high heaven. No one wants to be down with that.
- SOLUTION – Listen closely…your DIY PR is here to BRING VALUE, NOT SELL. It’s only a slight shift in perception, but it will make a HUUUUUUGE difference when talking to your audience. It will also help you choose better words and come to the table with some gratitude and generosity.
This however brings up some larger issues…ARE YOU PROVIDING VALUE? Even if you’re just starting out or not sure if that’s what you are doing, that is a damn good thing to keep in mind. The best way to be the best, is to be THE BEST. That means to hang in there with what you are doing and not give up. Even in the face of nothing happening. (That’s easy to write, but like an olympic event to pull off.)
The rule of sharing content on social media is 80% non-selling content and 20% selling content. That means that MOST of the time you aren’t pushing anything down your audience’s throat! That changes everything. That means you have to get creative with how you’re sharing our ideas, thoughts, products, events and services.
Sharing gratitude is ALWAYS a faboosh place to start. Give hearty thanks to people who LIKE, SHARE or FOLLOW your stuff because without them you are nothing, my friend. For real. Na- da! Hook them up with nuggets of wisdom, inside scoops, and special treatment for being on your team. They deserve it because with all that wicked saturation out there they could have jumped on a million different hay rides and they chose YOURS! Give them a blanket, a cup of hot cocoa, and a smile because they chose you!
Maybe you need a fresh pair of eyes to look at what you have created with your Bio and Branding? If so, please feel free to contact me at firstname.lastname@example.org or visit my website at melanieveseystudio.com.
This years GIVING is last years GETTING. Get with it. Got it? Good.